Gilette+Mach3+Power

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Introduction
In the simplest form, a razor is a blade attached to a handle. Early razor blades grew dull quickly and required to be sharpen frequently. The safety razor was invented in mid 1800s and are the conventional razors used nowadays. The introduction of the Gillette Mach3 razor in 1998 revolutionized all razors. The three-blade model on the razor helped alleviate the pressure that the skin endured with each stroke. With the additional blades Mach3 also lessen teh strokes required for teh same result, which reduced skin irritation for many people. With the Mach3 razor there is also the disposable option of renewing a blade when it becomes dull. Mach3 although advertised specifically to the male demographic is also effectively used with Mach3 optimization by females. The Venus series of female razors are based on their Mach3 counterparts. The Venus is based on the Mach3, the //Venus Divine// based on the Mach3 Turbo and the //Venus Vibrance// is based on the M3Power.

Battery Powered and Advantages
For every individual the direction that their facial hair grows in all various directions. This means that men (and women) must often take multiple strokes to get the close shave they desire, therefore risking cuts, irritation and missed shaved hairs. The new battery charged feature of Mach3 Power features the mechanics (motors) that sends micro-pulses to the blade which in turn provides the user with a close and thorough shave with one easy stroke.

Safety
Many competitor razors fail to alleviate the deep cuts that the blade creates when stroke upon the skin. Mach3 introduces a reformulated and modified coating on the lubrication strip along with redesigning the microfins that produces a smooth blade surface for great glide and comfort. The added design relieves the stressful irritation the skin feels from many other razors.

Utility
The enhancement of the springs on the three blades provided vast improvement with each stroke of the blade. With each stroke Mach3 is able to reduce twice as much hair as its competitors thereby achieving "Mach3 optimization".

Learnability
The Mach3 is very user friendly and the placement of teh blade is distinct enough that the user will become accustom to the use immediately. With a simple stroke a user will learn the dynamics of the razor. The affordance of the blade gives the users the ability to stroke the blade the opposite way because it is objectively possible. But the perceived affordance would tell the user that the handle is situated on one end informing one to stroke the razor to the end of the handle.

People
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 * The redesign of the blade was for the intended human population. Either males or females have the capabilities of using the razor without constraints enabled due to gender differences.

Activities
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 * The razor provides for the conventional shave an individual may feel they require to keep themselves facially, or bodily groomed.

Context
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 * The razor can be used in many context but is specifically design for shaving (at home, in a washroom, over a sink etc).

Technology

 * The new design of Mach3 Power gives an optimal stroke for efficient shaving. The battery charged design enables a close (and quick) shave that was not otherwise provided by other razors.